hypergogue

Thousands of other filmmakers and writers around the country are operating with the same loose standards, racing to produce the 4,000 videos and articles that Demand Media publishes every day. The company’s ambitions are so enormous as to be almost surreal: to predict any question anyone might ask and generate an answer that will show up at the top of Google’s search results. To get there, Demand is using an army of Muñoz- Donosos to feverishly crank out articles and videos. They shoot slapdash instructional videos with titles like “How To Draw a Greek Helmet” and “Dog Whistle Training Techniques.” They write guides about lunch meat safety and nonprofit administration. They pump out an endless stream of bulleted lists and tutorials about the most esoteric of subjects.

How to Give the People What They Want
Demand Media has created a virtual factory that pumps out 4,000 videoclips and articles a day. It starts with an algorithm.
The algorithm is fed inputs from three sources: Search terms (popular terms from more than 100 sources comprising 2 billion searches a day), The ad market (a snapshot of which keywords are sought after and how much they are fetching), and The competition (what’s online already and where a term ranks in search results).

This is exciting. I've been thinking quite a bit about vernacular materials - the things you have lying around you can pick up to use as tools and inspiration.

These people are making a staggering contribution to the breadth of stuff available for remixing.

"It isn't Scorcese, but it's fast, cheap and good enough."

The other thing about all these clips will be that they're searchable. The chaining, remixing and repurposing opportunites will be huge. Chances are you'll be able to find clips of people doing pretty much everything and texty documents will eventually be a minority sport for the search engines.